Boiled Baby, Hardy Har Har

Product: Waterbury Watches
Date: 1893

*scratches head* You kinda have to wonder what the folks at Waterbury watches were thinking when they ran this 2″ x 2″ plain text ad with its small off-center headline in 1893. Though, honestly, the layout seems to be the least of their worries. I mean, who wrote this??

1893 Waterbury Watches text ad

Maybe their target market was grumpy old men who found the acerbic retort of Charles Lamb, a British essayist and lifelong bachelor, to be the height of hilarity.

And maybe if you lived in the 19th century, you wouldn’t have to read the ad three times before understanding what the hell it meant.

Yeah, that must be it. I’m just not their target market.

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