When White Just Isn’t White Enough

Product: Derma-Royale
Date: 1895

So you have a freckle or two. Maybe a pimple or a blemish. A liver spot? A tan? Don’t pout. Your skin can be lily white again with the miraculous Derma-Royale!

Because like the ad says, “Nothing will cure, clear and whiten the skin so quickly as Derma-Royale.” Its “bleaching” and “brightening” properties (and who doesn’t want bleached skin?) are highly recommended by Physicians with a capital P — so you know it must be good.

1895 Derma-Royale beauty ad

And just in case you’re thinking that something so powerful must also be dangerous, never fear! Derma-Royale is “as harmless as dew,” so harmless that a “whole bottle may be drank without the least serious effect.” And since all you have to do is drink it, need it be said that the product is “so simple a child can use it”?

For all you hard-core doubters and nay-sayers, let’s dig into the guarantee. If Derma-Royale does not quickly remove and cure “any case of eczema, pimples, blotches, moth-patches, brown spots, liver spots, blackheads, ugly or muddy skin, unnatural redness, freckles, tan, or any other cutaneous discolorations or blemishes” the company will pay out $500.

What’s that? It must be the sound of a quack being run out of town.

1895 Derma-Royale beauty ad

Click to enlarge.

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