Ice — It’s the Coolest

Product: Ice
Date: 1928

In our ultra-modern hyper-technological age, it’s hard to imagine a time when refrigeration was a novelty. And yet it wasn’t all that long ago, as this December 1928 ad for ice blocks attests.

Only 80 years ago, ice had copywriters gushing:

  • Ice was “the life of the party”.
  • Ice clinked merrily in time to music.
  • Ice sparkled brightly.
  • Ice added flavour and appeal to food and drink.
  • Ice made out-of-season foods available all year round!
  • Ice was good health insurance, keeping food pure and untainted.
  • Ice was efficient and inexpensive.

You could even send away for a free booklet called Ice – the Life of the Party. Inside you would learn “modern ways of enjoying ice, including proper uses of ice in table settings.”

Cool.


1928 ad for ice blocks

Click to enlarge

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